All Verified Live Seal holders agree to and commit to the following ethics:

• Agree to maintain the highest standards of professionalism, ethics, and integrity in their business.
• Shall make accurate claims to their customers.
• Will strive to be open about all aspects of the products or services they offer.
• Commit to offering the highest quality products and services.
• Agree to uphold the principle of fair play.
• Strive to maintain high customer satisfaction for all customers with legitimate business concerns.
• Agree to promote information privacy.
• Will not misuse data. Personal information obtained for one purpose will not be used for another purpose without consent.
• Are to treat customer information as confidential and will not take personal advantage of privileged information or enable others to do so.
• Will refrain from setting or giving customers unrealistic expectations.
• Are to be vigilant against actions that have the intent, capability, or effect of being dishonest towards our customers.
• Will not only abide by the law, but will strive to serve their customers with honest values and ethics.
• Will honor commitments regarding guarantees they offer.
• Ensure that the normal use of their mechandise or services will not be hazardous to public health or safety.
• Ensure that the normal use of their merchandise or services will not be hazardous to the environment.
• Agree be co-operative with the authorities in the case of legal disputes.